Why Is Vera Bradley So Popular?

So why is Vera Bradley so popular ? And is Vera Bradley still popular in 2023?

Vera Bradley is an American luggage brand founded in 1982. The brand specializes in beautiful styles of bags, handbags, and travel accessories. Today, Vera Bradley is one of the most recognizable and trusted brands in the U.S, But how did a small,friend-owned business become one of the most popular and worthwhile brands in the country?

In this post will narrow down everything about Vera Bradley, why it is popular, where their products are manufactured, we’ll take a look also at the Vera Bradley most important attributes, such as its quality, value and reviews.

Let’s dive right in.

Why Is Vera Bradley So Popular-02
Vera Bradley Cotton Triple Zip Hipster Crossbody Purse/ Amazon Courtesy

Is Vera Bradley Still Popular?

Vera Bradley is one of the best and iconic luggage brands in the market.

And since its launch the brand is consistently growing. Their sales hit almost 468.3 million USD in 2020, and they are having significant increases overtime because of the high demand and innovative designs.

The brand is really popular with its amazing and unique colored purses, backpacks and crossbody bags, which many people describe as having a pocket for every item.

And because their bags can be used for any occasion, and everyday use, they have really high volume and demand; however, the brand is not the most affordable in the market.

Is Vera Bradley a Good Brand?

If you are looking for a bag that is beautifully designed while staying extremely low in price. Unfortunately, the brand prices are not that chic, but still they are worth it.

The products are mid-priced, manufactured from good-quality materials, which means that they will last very long if they are properly cared for.


Nearly all of the crossbody bags, purses and backpacks are made with nylon or recycled cotton materials.

The idea behind the use of “recycled cotton” is to create great sustainable options , it is washable, easy to clean, and high-quality quick drying fabric.

The hard shell suitcases are made from the solid PC- polycarbonate material and fabric lining just like many available suitcases in the market.

Polycarbonate is an incredibly tough and resistant material, it is also known for its lightweight and the ability to withstand extreme temperatures, hot and cold.


It’s important to bear in mind that while most of the Vera Bradley options may not be affordable for many people, they offer some nifty features.

Most of the bags are loaded with pockets, several closures and they are machine washable.

The beautiful designs provide the feel of an expensive bag without burning a hole in your pocket.

Other notable features include the Vera Bradley RFID technology to protect credit cards & debit cards and other travelers’ privacy.

The feature is included in many products like the The Vera Bradley RFID Mini Hipster, the Vera Bradley Women’s Cotton Riley Compact Wallet and the Vera Bradley Cotton Small Convertible Crossbody Purse.


Most people are happy with their Vera Bradley products, especially purses and crossbody bags, and honestly they have a large fan base that use and even collect their bags and pasterns.

but obviously there will be some flaws that the brand should enhance, to meet the market needs.

Here is what people say about Vera Bradley products (purses, crossbody bags and suitcases ).

What people like:

  • Reasonable prices when compared with competitors and other options in the market
  • Beautiful, vibrant designs offered in 20+ colors.
  • lightweight purses and with pocket for every item
  • sleek and simple, styled suitcases

What people do not like:

  • Some items are very small compared to the images
  • Luggage has only five years of warranty, 2 years for other accessories, and it covers only the manufacturing defects.

Although; some unhappy people, Vera still has quality products, and sometimes even better. A lot of travelers and people using their bags for work recommend them as one of the best choices. But what really sets Vera Bradley apart is its innovative and unique designs and patterns on their suitcases, duffel bags, totes, backpacks, and other travel accessories.

Who Makes Vera Bradley Suitcases?

Vera Bradley is an American lifestyle brand. It specializes in handbags, suitcases, backpacks and other travel accessories.

The brand has a loyal base of following customers who love the quality and style of Vera Bradley products. Vera Bradley products are often described as classic and timeless, which is why they are good investments.

Although Vera Bradley mainly specializes in purses, totes, crossbody bags, it also offers quite a few good suitcases . Their suitcases are really similar to Tommy Hilfiger only a bit better.

Most of the suitcases, bags and accessories are manufactured in the South East Asia region ( Vietnam,Indonesia, Cambodia and Myanmar).

Is Vera Bradley a Luxury Brand?

VB is one of the major surprises in the industry with its iconic and innovative limited prints and smart styles, colorful handbags, backpacks and accessories.

Vera Bradley is not a cheap or luxury brand,However their products are a bit expensive but with good quality. As a good brand known for quality, it sources the best raw materials, giving durability to its finished product.

What Age Group Is Vera Bradley For?

Vera Bradley iconic patterns, brightly-colored quilted handbags, backpacks and travel accessories can be enjoyed by people of all ages.

From all aged travelers, college students, on-the-go young mothers and her middle-aged mom, to grandmothers. It’s a rare fashion brand that crosses all generations and Vera Bradley has done it.

What Is The Most Popular Vera Bradley Pattern?

Vera Bradley Cotton Hipster Crossbody Purse is the most popular item while the Java Blue and the star wars collection are the most adored patterns, there are also some unique and other different colors like Navy Camo, Java Blue,Citrus Paisley and many others.

The Grand Blooms Shower is the most popular pattern of Vera Bradley Women’s Hardside Rolling Suitcases.

Final Thoughts

However; Vera Bradley is not a luxury brand known for its durability, the brand baggage still has good value to offer considering its price.

In the innovation category, Vera Bradley has done exceptional efforts and the brand’s most attractive attribute is its beautiful designs and contemporary aesthetic value, which is unusual for other products.

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